·8 min read
Do Failed Startups Have Different Logos? We Checked 83 That Raised $100M+ and Shut Down
We built a verification pipeline to keep the wrong logo out of a 499-company dataset. The two errors that got through were photographs of cars. Here, that same pipeline runs the sharpest test the data can support — logo colour against which well-funded companies later shut down — and the honest answer is a clean, well-powered null.