In NUVC's scoring architecture, a deal lens is a discrete investment evaluation dimension, each scored on a 0–10 scale. The five lenses are: Problem & Market (market size and severity of the problem), Differentiation & Moat (why the product wins and stays winning), Execution & Leverage (team capacity and operational efficiency), Proof & Traction (evidence of real demand), and Risk & Fragility (the depth of the downside). Together they form the radar profile of a company.
Each lens carries a different implicit weight depending on the investor type using the system. A thesis-focused deep-tech fund, for example, will weight Differentiation & Moat more heavily than Proof & Traction at an early stage. The Deal Lens system allows this re-weighting without rebuilding the underlying score, which is why NUVC describes it as a re-weighting layer rather than a separate scoring model.
For founders, understanding their lens profile is more valuable than the composite score alone. A company with a 6.0 overall but a 8.5 on Problem & Market and a 3.5 on Execution has a fundamentally different story — and a different path to improvement — than a company with an evenly distributed 6.0.